
DESCRIPTION:
This four-step sequential marketing tool is great for New Client Acquisition as well as Lost Client Reactivation. It starts with a small postcard. Then each of the four steps is progressively bigger until you reach the Giant While You Were Out which gets delivered in a mailing tube. Each piece is delivered via US Mail one week apart and when people respond to one of the earlier steps we stop mailing the successive steps to them.
Generally, we recommend using the same (or very similar) message for all four steps except for maybe a scarcity line like “…only 17 available” which could be easily lowered on the remaining steps.
It’s really simple. All you need to do is write your 2-3 sentence message and give us your list and we will take care of the rest!